Industry Focus

Health and Fitness

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The health and fitness industry is worth more than 96 billion dollars worldwide—and the total global pharmaceutical market alone is valued at approximately 1.27 trillion dollars. Between gyms, home workout equipment, wellness products, and more, there has been a renewed focus on taking care of oneself like never before. It’s imperative to have data governance, tag management policies, and analytics automation in place.

In order to take things to the next level—all while staying competitive in the market—health and fitness organizations, as well as pharmaceutical companies, must turn their attention to the future of analytics and data privacy. Partnering with a team that understands the unique challenges facing the health and fitness sector—and provides a dedicated level of support—can help drive your organization forward.

Some of Our Health, Fitness, and Pharmaceutical Clients

What We Do for Health, Fitness, and Pharmaceutical Organizations

User Journey Tracking
Cross Platform Tracking
Customer Profiling
Audience Activation
Data Compliance & Monitoring
Privacy By Design
Data Visualization
Digital Analytics Strategy
Data Governance and Strategy
Digital Architecture and Data Integration
Reporting and Insights Support

America’s fastest-growing fitness center franchise was seeking a comprehensive analytics solution that worked for their corporate needs, as well as the needs of their franchisees and individual marketing agencies.

We’ve led a number of strategic, high-impact initiatives including:

Creating a custom architecture to allow for maximum flexibility for corporate needs, as well as the needs of their franchisees
Auditing the corporate Google Analytics and Google Tag Manager assets, providing recommendations for clean-up and optimization
Utilizing Tag Inspector, InfoTrust’s tag auditing tool, to set up scans to audit tags regularly
Creating a tag governance policy to ensure compliance with the company’s global tag governance model