The health and fitness industry is worth more than 96 billion dollars worldwide—and the total global pharmaceutical market alone is valued at approximately 1.27 trillion dollars. Between gyms, home workout equipment, wellness products, and more, there has been a renewed focus on taking care of oneself like never before. As organizations actively work to improve their digital strategy and online presence, it’s imperative to have data governance, tag management policies, and analytics automation in place. In order to take things to the next level—all while staying competitive in the market—health and fitness organizations, as well as pharmaceutical companies, must turn their attention to the future of analytics and data privacy. Partnering with a team that understands the unique challenges facing the health and fitness sector—and provides a dedicated level of support—can help drive your organization forward.
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