Beckfield College Case Study

[cs_content][cs_section parallax="false" separator_top_type="none" separator_top_height="50px" separator_top_angle_point="50" separator_bottom_type="none" separator_bottom_height="50px" separator_bottom_angle_point="50" style="margin: 0px;padding: 45px 0px;"][cs_row inner_container="true" marginless_columns="false" style="margin: 0px auto;padding: 0px;"][cs_column fade="false" fade_animation="in" fade_animation_offset="45px" fade_duration="750" type="1/1" style="padding: 0px;"][cs_text]Beckfield College turned to InfoTrust to help them lower the cost of acquisition, and increase qualified student applications, in the increasingly competitive space of online education. Our approach of building a data-driven model for paid advertising and the use of remarketing to drive leads paid off with a 35% increase in the number of qualified applications each month.[/cs_text][cs_text class="cs-ta-center" style="color: #1c8dd1;font-weight: 500;font-size: 2.5em;"]40% Cost of Acquisition Decrease[/cs_text][x_button size="x-large" block="false" circle="false" icon_only="false" href="/wp-content/uploads/2018/01/case-study-beckfield-college.pdf" title="" target="blank" info="none" info_place="top" info_trigger="hover" info_content="" class="aligncenter" style="width: 75%;"]Read the Case Study[/x_button][x_blockquote cite="Suzanne Deatherage, Vice President of Marketing, Beckfield College" type="left" style="color: #1cd1bb;font-weight: 400;"]InfoTrust helps remove the guesswork from Beckfield College's marketing efforts. From website updates to remarketing campaigns and everything in between, we know that the digital decisions we make are backed by data.[/x_blockquote][/cs_column][/cs_row][/cs_section][/cs_content]