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In this webinar, learn the value and process for integrating your analytics platform and CRM systems to drive growth in your organization and digital marketing.
In this informative session, you will learn:
- Why everyone should be connecting their analytics tools with customer data and CRM systems
- Best practices and approach to integration of analytics and CRM systems
- Using Google Analytics 360 and Salesforce automatic integration capabilities for audience targeting and customer-centricity
- How to get started with a unified customer data strategy
