Navigating Analytics Evolution: GA4 vs. GUA Attribution Demystified

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Tune into this insightful webinar on navigating the ever-evolving landscape of analytics. In this edition of our monthly webinar series, we delve into the intricacies of Google Analytics 4 (GA4) versus Universal Analytics (GAU) attribution, shedding light on crucial differences and providing actionable insights to empower your analytics strategy.

In this session, we cover:

• Key Differences in GA4 vs. GAU Metrics: Understand the fundamental variances between Google Analytics 4 and Universal Analytics metrics, and how these differences impact your data analysis.
• Scopes of Traffic Source Dimensions: Explore the various scopes of traffic source dimensions within GA4 and GAU, and learn how to leverage them effectively for precise tracking and analysis.
• Traffic-Source Scope Effect on Metrics: Gain insights into how the scope of traffic source dimensions influences your metrics, and discover strategies to optimize your analytics based on this understanding.
• GA4 vs. UA Campaign Attribution Differences: Unravel the disparities in campaign attribution between GA4 and UA, and learn best practices for attributing conversions and optimizing campaign performance.