24 APRIL 2025 | 10:00 - 17:00 BST

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AdTechUnlocked2025_icon-calendar
24 April 2025
10:00-17:00 BST
Hear from
industry experts
AdTechUnlocked2025_Icon-google office
At the Google Central
Saint Giles Office

Solutions to Navigate AdTech and Data Privacy Challenges

In today’s fast-changing digital advertising world, staying ahead is more crucial than ever. AdTech Unlocked is your chance to navigate evolving ad tech and data privacy challenges while gaining a competitive edge.

This event is designed for marketers, data analysts, and privacy professionals, offering expert insights on first-party data strategies, data privacy and compliance, and innovative marketing techniques. Join us in London to explore future-proof solutions, hear from industry leaders, and connect with peers.

Expect impactful presentations, engaging panels, and actionable strategies to enhance your marketing resilience and effectiveness in a rapidly changing landscape.

Past Attendees Say ...

“I felt like some very important questions about the current state of the market were answered and really great information was provided.”
 
– Attendee, AdTech Unlocked NYC 2024

Did you know?

100% of ticket sales from AdTech Unlocked support the InfoTrust Foundation, helping us give back and make a difference. Learn more here.

When & Where

AdTech Unlocked will take place at the Google Central Saint Giles office in London on 24 April 2025 from 10:00-17:00 BST.

Past Attendees Say ...

“It was a fantastic, information-rich event!”
 
– Attendee, AdTech Unlocked NYC 2024
 

EVENT AGENDA

Intro & Housekeeping

KEYNOTE

Adam Taylor, Data Infrastructure Lead, UK, Google

FOUNDATIONS

Responsible Marketing: Privacy and Data Strategy

Lucas Long, Head of Global Privacy Strategy, InfoTrust

Data Foundations: Sustainable Architecture for Activation

Shaafi Khokhar, Global Operations Director, Media & Engagement Platforms, Haleon
Mandy Dhaliwal, Lead, Enterprise Consulting, InfoTrust

GETTING STARTED

More With Less: Extracting Optimal Value From AdTech

Kelly McCabe, Sales Engineer, Google
Roberto Ruju, VP of Advertising Platforms, InfoTrust

AI in the Wild: How Organizations Are Using Machine Learning and AI for Advertising Success

Cemil Toksöz, Global Director of AdTech & Media, IT & Digital at Reckitt
Kumar Amrendra, Head of Digital Marketing Planning & Data Science, Sky
Lucas Long, Head of Global Privacy Strategy, InfoTrust

The Launch Pad: Realizing Rapid Value from AI and Modeling

Michael Loban, Chief Growth Officer, InfoTrust

ACCELERATING WITH FIRST-PARTY DATA

First-Party Data + Advanced Modeling = Optimal Advertising Outcomes

Federico Bianco, Lead Strategist and Senior Account Executive, InfoTrust

Measurement in the Modern Era: Methods for Cross-Channel Insights

Lauren Holstad, Marketing Data Science, Google

SUMMARY & CLOSING

HAPPY HOUR

Unwind with drinks, bites, and great company immediately following the event.

Speakers

Adam Taylor

Adam Taylor

UK Privacy Lead - Google Marketing Platform, Google
Cemil Toksöz

Cemil Toksöz

Global Director of AdTech & Media, IT & Digital, Reckitt
Lauren Holstad

Lauren Holstad

Marketing Data Science, Google
Shaafi Khokhar

Shaafi Khokhar

Global Operations Director, Media & Engagement Platforms, Haleon
Kelly McCabe

Kelly McCabe

Sales Engineer, Google
Kumar Amrendra

Kumar Amrendra

Head of Digital Marketing Planning & Data Science, Sky
Lucas Long

Lucas Long

Head of Global Privacy Strategy, InfoTrust
Roberto Ruju

Roberto Ruju

VP of Advertising Platforms, InfoTrust
Michael Loban

Michael Loban

Chief Growth Officer, InfoTrust
Søren Koch

Søren Koch

Director - Media Platforms, InfoTrust
Federico Bianco

Federico Bianco

Lead Strategist and Senior Account Executive, InfoTrust
Mandy Dhaliwal

Mandy Dhaliwal

Lead, Enterprise Consulting, InfoTrust

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Frequently Asked Questions

Which Google office in London is the event at?

AdTech Unlocked will be held at Google’s Central St. Giles office on 24 April 2025.

In April of 2024, InfoTrust hosted the Cookieless Now Summit at Google UK. To best serve global advertisers, we’ve refocused the 2025 event on today’s top challenges: adapting to digital advertising advancements and navigating data strategies.

InfoTrust is a privacy-centric digital analytics and martech enablement company that empowers marketers to make confident, data-driven decisions.

InfoTrust is a Google Marketing Platform Sales Partner and Google Cloud Partner (including Marketing Analytics Specialization certification for GCP). Simply put, global advertisers can purchase Analytics 360, Display & Video 360, and Campaign Manager 360 licenses from InfoTrust and leverage the expertise of our analytics engineers, data scientists, data governance consultants, and privacy specialists. 

AdTech Unlocked is for marketing, analytics, and data privacy professionals who work at global advertisers and are looking to tackle today’s measurement challenges.

Yes, drinks and snacks along with lunch will be provided. There will also be a happy hour immediately following the event.

This is an education-first event (and networking-second), so the goal is not about “making money.” However, we feel we can do some good by donating proceeds from ticket sales to the InfoTrust Foundation, a 501(c)3 U.S. nonprofit. Learn more here: https://infotrust.com/infotrust-foundation/

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