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All Articles By Courtney Fenstermaker

5 Key Benefits of Google Analytics 4 for Retailers (and How It Compares to Universal Analytics)

5 Key Benefits of Google Analytics 4 for Retailers (and How It Compares to Universal Analytics)

As we enter 2022, you might be hearing a lot of talk around migrating to Google Analytics 4 (GA4), dual-tagging your website, or finding…

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