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Dave Barrina

Google Analytics 4 Implementation Checklist: Ensure You’re Tracking Everything You Need

Google Analytics 4 Implementation Checklist: Ensure You’re Tracking Everything You Need

In the dynamic landscape of digital marketing, data is supreme. Understanding user behavior, preferences, and interactions on your website is crucial for making informed…

4-minute read
Universal Analytics and Google Analytics 4: A Comparison

Universal Analytics and Google Analytics 4: A Comparison

Universal Analytics (UA) is an earlier version of analytics and supports web measurement. It is built for a generation of online measurement that was…

5-minute read

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