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It’s no secret that we spend a lot of time on our smartphones. Whether it’s scrolling through social media accounts, checking emails, or even…
October is a significant month for many. Fall festivities are in full swing, the holidays are around the corner, and your favorite football team…
So you’ve heard that Universal Analytics (UA) is sunsetting by July 2023 and you’ve managed to get your tracking in place for Google Analytics…
As users continue what I like to label as, “The Great Google Migration” from Universal Analytics (UA) to Google Analytics 4 (GA4), they are…
Introduction As the martech world begins preparing for our cookieless, privacy-centric future, Google has responded with their own platform updates to address consumer concerns…
Attribution modeling is a process of assigning credit to particular marketing channels for the performance of an ad campaign. This means that if you…
Introduction As the martech world begins preparing for our cookieless, privacy-centric future, Google has responded with their own platform updates to address consumer concerns…
Get Ready for the Google Analytics 4 Transition As teams start to allocate budget for the new year, while simultaneously considering the changes with…
InfoTrust is pleased to announce its new partnership with RudderStack. As the leading platform for building customer data stacks trusted by many of the…
Once upon a time when I was a child, I harbored grand ambitions of one day becoming a Great Writer. Oh, that’s right. Not…
The plight of Google Analytics in the EU continues as the Danish DPA issued a press release regarding the use of Google Analytics for…
The holiday season presents many opportunities to buy advertising to drive sales. But what if your products are cross-category and target different customers at…
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