A Week in the Life of: Digital Analytics Coordinator

A Week in the Life of: Digital Analytics Coordinator

Hello there! I’m Stephanie, a recruiter here at InfoTrust. I’m back with another edition of a Week in Life of Series, where our recruiting…

6-minute read
Improving the Insurance User Journey with Analytics in 2023

Improving the Insurance User Journey with Analytics in 2023

Insurance companies rely heavily on user data to make critical decisions about their future growth and revenue. However, this reliance can lead to a…

6-minute read
Planning Your Digital Analytics Strategy around 2023 Healthcare Trends

Planning Your Digital Analytics Strategy around 2023 Healthcare Trends

The weather is cooling. Leaves are falling. You see your first Christmas display at your local home goods store. Mariah Carey starts playing on…

5-minute read
Firebase Tools and Features: Analytics

Firebase Tools and Features: Analytics

What Is Firebase? Firebase is Google’s Backend-as-a-Service (Baas) solution for mobile app development. Originally it was developed and launched in 2011 by Firebase Inc.,…

5-minute read
What Will Happen If My Org Doesn’t Migrate to Google Analytics 4?

What Will Happen If My Org Doesn’t Migrate to Google Analytics 4?

Introduction You have probably heard about the sunsetting of Universal Analytics (UA) and the push towards Google Analytics 4 (GA4). At InfoTrust, we strongly…

3-minute read
Privacy and Data Protection in the Kingdom of Saudi Arabia

Privacy and Data Protection in the Kingdom of Saudi Arabia

In September 2021, the Kingdom of Saudi Arabia (KSA) issued its Personal Data Protection Law (PDPL) to regulate the processing of personal data. The…

8-minute read
Ohio Personal Privacy Act: What Marketers and Advertisers Need to Know

Ohio Personal Privacy Act: What Marketers and Advertisers Need to Know

Much has been made about 2023 being the year of reckoning for privacy regulations in the United States, with five states having new regulations…

10-minute read
Patchwork Privacy: U.S. State Legislation Roundup

Patchwork Privacy: U.S. State Legislation Roundup

Privacy protections in the United States take a big leap forward in 2023 with five states having new privacy laws going into effect. This…

16-minute read
Comparing Five Google Analytics Alternatives for Europe

Comparing Five Google Analytics Alternatives for Europe

EU Country Rulings Multiple data protection authorities across Europe have released unfavorable findings against Google Analytics (GA), including the latest iteration of Google Analytics…

7-minute read
InfoTrust Named to 2022’s National Best and Brightest Companies to Work For List

InfoTrust Named to 2022’s National Best and Brightest Companies to Work For List

The National Association for Business Resources has released their fall 2022 Best and Brightest Companies To Work For in the Nation—and InfoTrust is once…

4-minute read
Setting Up Goals in Google Analytics 4

Setting Up Goals in Google Analytics 4

Google Analytics 4 (GA4) has introduced a new way to set goals and conversions. Instead of needing to build out a goal as was…

4-minute read
Google Analytics 4 Filters: The Good, the Bad, and the Unpleasant

Google Analytics 4 Filters: The Good, the Bad, and the Unpleasant

Google Analytics 4 (GA4) filtering when compared to Universal Analytics (UA) is clearly more restrictive. Gone are the days of filtering by URL string….

5-minute read

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