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As users continue what I like to label as, “The Great Google Migration” from Universal Analytics (UA) to Google Analytics 4 (GA4), they are…
Introduction As the martech world begins preparing for our cookieless, privacy-centric future, Google has responded with their own platform updates to address consumer concerns…
Attribution modeling is a process of assigning credit to particular marketing channels for the performance of an ad campaign. This means that if you…
Introduction As the martech world begins preparing for our cookieless, privacy-centric future, Google has responded with their own platform updates to address consumer concerns…
Get Ready for the Google Analytics 4 Transition As teams start to allocate budget for the new year, while simultaneously considering the changes with…
InfoTrust is pleased to announce its new partnership with RudderStack. As the leading platform for building customer data stacks trusted by many of the…
Once upon a time when I was a child, I harbored grand ambitions of one day becoming a Great Writer. Oh, that’s right. Not…
The plight of Google Analytics in the EU continues as the Danish DPA issued a press release regarding the use of Google Analytics for…
The holiday season presents many opportunities to buy advertising to drive sales. But what if your products are cross-category and target different customers at…
You’ve seen the statistics. It’s no secret that in today’s marketing environment users expect a higher level of personalized communication while at the same…
It’s no secret that at InfoTrust, we strive daily to be the best place to work. Our dedication to the company’s core values—as well…
Predictive audience methods are a powerful tool for increasing ROAS. By using predictive audience methods, you can target your marketing to the exact people…
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