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Data-Driven Search Engine Marketing for Beginners

Data-Driven Search Engine Marketing for Beginners

Search Engine Marketing (SEM) can be a difficult strategy to justify for a business. If you happen to be a company with a tight…

InfoTrust International Presents: Enterprise-Scale Analytics {Webinar}

InfoTrust International Presents: Enterprise-Scale Analytics {Webinar}

We think our upcoming webinar on Enterprise-Scale Analytics on Wednesday, September 7th at 3pm GST (Gulf Standard Time) is going to be one for…

Integrating Google Analytics 360 & DoubleClick for Publishers

Integrating Google Analytics 360 & DoubleClick for Publishers

For those in the publishing industry, advertising revenue is an extremely important aspect of the business model. In fact, for some companies, it’s the…

New Employee Spotlight: From the West Coast to Dubai!

New Employee Spotlight: From the West Coast to Dubai!

As InfoTrust continues to grow, we find ourselves in the position of constantly interviewing candidates. One of the first questions that most candidates ask…

[Interview] Stéphane Hamel Discusses Digital Analytics Maturity and the Industry

[Interview] Stéphane Hamel Discusses Digital Analytics Maturity and the Industry

Stéphane Hamel is everything from a keynote speaker to a freelance consultant, and is known as an industry expert on digital analytics. In fact, Stéphane…

Top 5 eCommerce Metrics for Dummies

Top 5 eCommerce Metrics for Dummies

I never thought I would start off a blog post with a quote from Ashton Kutcher, but it is 2016, so here goes nothing:…

Extra, Extra: Read All About Our News & Media Webinars!

Extra, Extra: Read All About Our News & Media Webinars!

We’re excited to announce an upcoming series of webinars specifically for the News and Media industries! Presented by Andy Gibson, Head of News &…

[Interview] Cloud Economics Authority Joe Weinman on Creating Competitive Advantage

[Interview] Cloud Economics Authority Joe Weinman on Creating Competitive Advantage

Joe Weinman is a global keynote speaker and expert of cloud computing economics. Having previously worked for Telx, HP, and AT&T, Joe went on to write Cloudonomics…

From Internship to Full-Time: Meet James Love

From Internship to Full-Time: Meet James Love

There is no doubt college internships provide invaluable real-world, hands-on experience for students. But, for James Love, his nine-month internship at InfoTrust resulted in…

[Interview] The World of User Experience (UX) with Michael Beasley of ITHAKA

[Interview] The World of User Experience (UX) with Michael Beasley of ITHAKA

  Michael Beasley is a User Experience Architect at ITHAKA and Author of Practical Web Analytics for User Experience, which teaches its readers how to use web…

[Interview] Lutz Finger of LinkedIn on Asking the Right Question in Analytics

[Interview] Lutz Finger of LinkedIn on Asking the Right Question in Analytics

Lutz Finger is the Director of Analytics at LinkedIn and Author of the book Ask, Measure, Learn, a comprehensive guide on understanding big data and…

Using Google Analytics for Accelerated Mobile Pages (AMP)

Using Google Analytics for Accelerated Mobile Pages (AMP)

Most likely, you’ve ran across Accelerated Mobile Pages (AMP) on the web already. You might’ve noticed them because they look a bit different and…

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