A few weeks ago, I hit a milestone not yet reached by any of the non-co-founders at InfoTrust—my 10-year workiversary. In this day and…
Organizations without data governance rules occasionally find themselves imitating the “Confused Travolta” meme when employees move on or contractor services are discontinued. Why is…
Introduction Google Analytics 4 (GA4) is a new iteration not only of Google Analytics (GA) as a tool, but also as a way of…
On January 24, Google released a new Privacy Sandbox proposal for public discussion, the Topics API. While the new Topics API breaks from the…
In 2017, the InfoTrust team compiled its first-ever “Vivid Vision,” a three-year outlook that included company, community, and organizational culture goals. Expansion was atop…
InfoTrust has been named as one of the 2022 Ad Age Best Places to Work, a program created by Ad Age and Best Companies…
**Important – This is not legal counsel, the materials provided are for informational purposes only and not for the purpose of providing legal advice….
With regulators taking a closer look at user privacy, and consumers becoming more concerned about the use of their personal data, Apple and Google…
What should your fitness organization do today to set themselves up for a more digital future? Collecting accurate data is a challenge, ensuring it’s…
The analytics and advertising industries are in a constant state of change, now more so than ever. Seemingly every day there is a new…
2021 proved to be just as unpredictable as 2020, so it may seem crazy to predict what we should focus on in the upcoming…
As we enter 2022, you might be hearing a lot of talk around migrating to Google Analytics 4 (GA4), dual-tagging your website, or finding…
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