InfoTrust Articles

[Interview] Michael Hugos on Data and Supply Chains

Michael Hugos is a co-founder of SCM Globe, which allows companies to refine their supply chains through modeling and simulations. A published author…

InfoTrust Becomes Google Optimize 360 Certified!

As of last week, InfoTrust joined a small number of other Google Analytics Certified Partners to become certified in Google Analytics 360’s new testing…

[Interview] Customer Personas, KPIs and Developing a Personal Brand with OpenView's Kyle Lacy

Kyle Lacy is a strategic marketing leader, published author of several books and an international speaker on marketing and digital trends. Having led…

Top 4 Reasons for Data Inaccuracy

Accessing information has never been easier and people everywhere are constantly connected to data, using it to help them plan their commutes and activities….

Data-Driven Search Engine Marketing for Beginners

Search Engine Marketing (SEM) can be a difficult strategy to justify for a business. If you happen to be a company with a tight…

InfoTrust International Presents: Enterprise-Scale Analytics {Webinar}

We think our upcoming webinar on Enterprise-Scale Analytics on Wednesday, September 7th at 3pm GST (Gulf Standard Time) is going to be one for…

Integrating Google Analytics 360 & DoubleClick for Publishers

For those in the publishing industry, advertising revenue is an extremely important aspect of the business model. In fact, for some companies, it’s the…

New Employee Spotlight: From the West Coast to Dubai!

As InfoTrust continues to grow, we find ourselves in the position of constantly interviewing candidates. One of the first questions that most candidates ask…

[Interview] Stéphane Hamel Discusses Digital Analytics Maturity and the Industry

Stéphane Hamel is everything from a keynote speaker to a freelance consultant, and is known as an industry expert on digital analytics. In fact, Stéphane…

Top 5 eCommerce Metrics for Dummies

I never thought I would start off a blog post with a quote from Ashton Kutcher, but it is 2016, so here goes nothing:…

Extra, Extra: Read All About Our News & Media Webinars!

We’re excited to announce an upcoming series of webinars specifically for the News and Media industries! Presented by Andy Gibson, Head of News &…

[Interview] Cloud Economics Authority Joe Weinman on Creating Competitive Advantage

Joe Weinman is a global keynote speaker and expert of cloud computing economics. Having previously worked for Telx, HP, and AT&T, Joe went on to write Cloudonomics…

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