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3 Ways to Ensure Your Tag Events Are Firing Correctly

3 Ways to Ensure Your Tag Events Are Firing Correctly

Tags can be tricky and simple at the same time. The concept behind the Universal Analytics (UA) event tags are simple. Three values are…

5-minute read
Stay Golden, Dreamforce: The Impact of Being a Trailblazer

Stay Golden, Dreamforce: The Impact of Being a Trailblazer

Those of us who work in the customer relationship management (CRM) world know what Salesforce is. For those of you who don’t, just know…

5-minute read
InfoTrust Announces New Partnership with OWOX

InfoTrust Announces New Partnership with OWOX

InfoTrust is pleased to announce its new partnership with digital marketing analytics company OWOX. Founded in 2013, OWOX is a leading digital analytics platform…

3-minute read
InfoTrust Named Quanties Finalist, Second Year in Top Agency Category

InfoTrust Named Quanties Finalist, Second Year in Top Agency Category

The entire analytics consulting and technology team at InfoTrust is thrilled to be recognized as finalists in two categories at the upcoming Digital Analytics…

2-minute read
DebugView in Google Analytics 4: How Does It Work?

DebugView in Google Analytics 4: How Does It Work?

Google Analytics 4 (GA4) offers a lot of new features as compared to Universal Analytics. One of the new additions in GA4 is DebugView…

9-minute read
Mobile App Analytics: Why It’s a Must for the Health & Fitness Industry

Mobile App Analytics: Why It’s a Must for the Health & Fitness Industry

It’s no secret that we spend a lot of time on our smartphones. Whether it’s scrolling through social media accounts, checking emails, or even…

7-minute read
Farmalytics: From 4th Gen Farmer to Google Analytics 4 Fan

Farmalytics: From 4th Gen Farmer to Google Analytics 4 Fan

October is a significant month for many. Fall festivities are in full swing, the holidays are around the corner, and your favorite football team…

5-minute read
How to Find Pages, Events, and Channel Information in Google Analytics 4

How to Find Pages, Events, and Channel Information in Google Analytics 4

So you’ve heard that Universal Analytics (UA) is sunsetting by July 2023 and you’ve managed to get your tracking in place for Google Analytics…

6-minute read
Where Did All the Reports Go in Google Analytics 4?: Exploration Reports

Where Did All the Reports Go in Google Analytics 4?: Exploration Reports

As users continue what I like to label as, “The Great Google Migration” from Universal Analytics (UA) to Google Analytics 4 (GA4), they are…

7-minute read
Recreating Core Universal Analytics Reports in Google Analytics 4: Top Conversion Reports

Recreating Core Universal Analytics Reports in Google Analytics 4: Top Conversion Reports

Introduction As the martech world begins preparing for our cookieless, privacy-centric future, Google has responded with their own platform updates to address consumer concerns…

6-minute read
Attribution Modeling for Beginners: Two Approaches to Attribution

Attribution Modeling for Beginners: Two Approaches to Attribution

Attribution modeling is a process of assigning credit to particular marketing channels for the performance of an ad campaign. This means that if you…

3-minute read
Recreating Core Universal Analytics Reports in Google Analytics 4: Top Acquisition Reports

Recreating Core Universal Analytics Reports in Google Analytics 4: Top Acquisition Reports

Introduction As the martech world begins preparing for our cookieless, privacy-centric future, Google has responded with their own platform updates to address consumer concerns…

8-minute read

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