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Furloughed or Laid Off? Reach Out to Your Analytics and Engineering Friends at InfoTrust

Furloughed or Laid Off? Reach Out to Your Analytics and Engineering Friends at InfoTrust

As a human-to-human company, InfoTrust wants to be here for you as you move through any career transition. COVID-19 has thrown a lot of…

How the Web Analytics Community Can Contribute During the COVID-19 Pandemic

How the Web Analytics Community Can Contribute During the COVID-19 Pandemic

As the world continues to push through the global pandemic, many professionals are struggling to keep their organizations alive and their employees on the…

Analytics Upskilling Resources for 2020

Analytics Upskilling Resources for 2020

During these unprecedented times, we are faced with extra stress and a flood of information. It’s easy to go to the “dark side” of…

InfoTrust Expands International Presence with New Toronto Office

InfoTrust Expands International Presence with New Toronto Office

In 2017, the InfoTrust team compiled its first-ever “Vivid Vision,” a 3-year outlook that included company, community, and organizational culture goals.  Here is an…

Lessons Learned Hosting the First-Ever Virtual InfoTrust Week

Lessons Learned Hosting the First-Ever Virtual InfoTrust Week

Since 2017, “InfoTrust Week” has been an annual tradition at our company. Each year, our team members from across the globe travel to Cincinnati…

5 Ways to Fine-Tune Your Digital Advertising and Analytics Strategies During a Crisis

5 Ways to Fine-Tune Your Digital Advertising and Analytics Strategies During a Crisis

“Never waste the opportunity offered by a good crisis.” – Niccolò Machiavelli This crisis presents us with an opportunity to pool our collective knowledge…

How the COVID-19 Pandemic is Affecting CPG Search Trends

How the COVID-19 Pandemic is Affecting CPG Search Trends

As the world has come to what feels like a standstill due to the coronavirus (COVID-19) outbreak, many businesses are seeing below-average purchasing behaviors….

Understand Customer Behavior Across Platforms with App + Web Properties

Understand Customer Behavior Across Platforms with App + Web Properties

Editor’s note: On Oct. 14, 2020, Google announced that App + Web would be renamed Google Analytics 4, or GA4, and become the new…

Pros and Cons of Heap Analytics

Pros and Cons of Heap Analytics

Heap was founded in 2012 with a “capture everything” approach. Its analytics product was born out of the need to analyze data without having…

How to Combat Possible Adobe Analytics Data Loss

How to Combat Possible Adobe Analytics Data Loss

Early this morning, Adobe sent a letter to Adobe Analytics customers addressing “some gaps in your data between April 13 and April 16.” For…

10 Common Questions From Companies Considering Google Analytics 360

10 Common Questions From Companies Considering Google Analytics 360

As the Vice President of the Partnerships Team at InfoTrust, I have the privilege of talking to hundreds of organizations each year as they…

InfoTrust Makes a No-Layoff Pledge through July 1

InfoTrust Makes a No-Layoff Pledge through July 1

[Editor’s note: Check out recent coverage of the No-Layoff Pledge by Ad Age.] With the unprecedented, pandemic-sparked economic shock currently challenging companies across the…

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