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Intro to Google Cloud’s Product Recommendation System: Recommendations AI

Intro to Google Cloud’s Product Recommendation System: Recommendations AI

Product recommendation systems have become a pillar of e-commerce strategy and for good reason: Amazon boasts that 35 percent of products purchased come from…

Don’t Just Measure Data … Understand Your Consumers: Top Things to Know from InfoTrust + Google’s Virtual Retail Summit

Don’t Just Measure Data … Understand Your Consumers: Top Things to Know from InfoTrust + Google’s Virtual Retail Summit

Retail marketers and analytics professionals across the globe face a unique set of daily challenges. As a leader in the retail/eCommerce space (with partnerships…

10 Years at InfoTrust: 3 Reasons I’m Proud of My Workiversary

10 Years at InfoTrust: 3 Reasons I’m Proud of My Workiversary

A few weeks ago, I hit a milestone not yet reached by any of the non-co-founders at InfoTrust—my 10-year workiversary. In this day and…

Google Data Studio: Possession Is Nine-Tenths of the Law

Google Data Studio: Possession Is Nine-Tenths of the Law

Organizations without data governance rules occasionally find themselves imitating the “Confused Travolta” meme when employees move on or contractor services are discontinued. Why is…

Google Analytics 4 Update: February 2022 – InfoTrust’s Strategic Approach & Recommendations

Google Analytics 4 Update: February 2022 – InfoTrust’s Strategic Approach & Recommendations

Introduction Google Analytics 4 (GA4) is a new iteration not only of Google Analytics (GA) as a tool, but also as a way of…

Google’s Topics API Proposal: What Advertisers Need to Know

Google’s Topics API Proposal: What Advertisers Need to Know

On January 24, Google released a new Privacy Sandbox proposal for public discussion, the Topics API. While the new Topics API breaks from the…

InfoTrust Expands Its Global Reach with New Philippines Office

InfoTrust Expands Its Global Reach with New Philippines Office

In 2017, the InfoTrust team compiled its first-ever “Vivid Vision,” a three-year outlook that included company, community, and organizational culture goals. Expansion was atop…

InfoTrust No. 7 on Ad Age Best Places to Work 2022 List

InfoTrust No. 7 on Ad Age Best Places to Work 2022 List

InfoTrust has been named as one of the 2022 Ad Age Best Places to Work, a program created by Ad Age and Best Companies…

GDPR and Google Analytics: Is It Really Illegal?

GDPR and Google Analytics: Is It Really Illegal?

**Important – This is not legal counsel, the materials provided are for informational purposes only and not for the purpose of providing legal advice….

Apple and Google Continue Reconfiguring the Adtech Landscape

Apple and Google Continue Reconfiguring the Adtech Landscape

With regulators taking a closer look at user privacy, and consumers becoming more concerned about the use of their personal data, Apple and Google…

Preparing for the Future of Digital Analytics in the Fitness Industry

Preparing for the Future of Digital Analytics in the Fitness Industry

What should your fitness organization do today to set themselves up for a more digital future? Collecting accurate data is a challenge, ensuring it’s…

5 Reasons to Delegate Tag Management to a Trusted Partner

5 Reasons to Delegate Tag Management to a Trusted Partner

The analytics and advertising industries are in a constant state of change, now more so than ever. Seemingly every day there is a new…

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