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A Week in the Life Of: A Software Engineer

A Week in the Life Of: A Software Engineer

Hello there! I’m Zak, a recruiter here at InfoTrust. As an organization, InfoTrust has experienced tremendous growth in the last few years. As we…

5-minute read
Google Analytics 4, Privacy Centricity, and Compliance: Aligning Teams

Google Analytics 4, Privacy Centricity, and Compliance: Aligning Teams

As marketers have been challenged to ensure the transition to durability is pacing with the depreciation of Universal Analytics, the best-in-class realize that these…

3-minute read
Former Xerox Senior Finance Executive Joins InfoTrust as Chief Financial Officer

Former Xerox Senior Finance Executive Joins InfoTrust as Chief Financial Officer

BLUE ASH, OH — InfoTrust is pleased to announce that long-time Xerox and Continuum Global Solutions executive Cara Shore just joined the company as…

3-minute read
Connecticut Data Privacy Act: What Marketers and Advertisers Need to Know

Connecticut Data Privacy Act: What Marketers and Advertisers Need to Know

As always, this is meant to be general guidance and should not be viewed as legal advice. Please consult with your legal counsel to…

12-minute read
InfoTrust Creates New Agency Partnership Program

InfoTrust Creates New Agency Partnership Program

InfoTrust is excited to introduce a new agency partnership program to its portfolio of service offerings. With a proven track record of working with…

4-minute read
InfoTrust Named a Winner of the Greater Cincinnati and Northern Kentucky Top Workplaces 2022 Award

InfoTrust Named a Winner of the Greater Cincinnati and Northern Kentucky Top Workplaces 2022 Award

InfoTrust has been awarded a Top Workplaces 2022 honor by The Enquirer Media Top Workplaces. The list is based solely on employee feedback gathered…

2-minute read
Firebase Tools & Features: In-App Messaging

Firebase Tools & Features: In-App Messaging

What Is Firebase? Firebase is Google’s Backend-as-a-Service (Baas) solution for mobile app development. Originally developed and launched in 2011 by Firebase Inc, it was…

5-minute read
What’s the Best Way to Extract Google Analytics Data?

What’s the Best Way to Extract Google Analytics Data?

It’s true: there are many ways to extract data from Google Analytics (Universal Analytics) into other platforms to create ad-hoc analysis, dashboards, data science…

7-minute read
Utah Consumer Privacy Act: What Marketers and Advertisers Need to Know

Utah Consumer Privacy Act: What Marketers and Advertisers Need to Know

As always, this is meant to be general guidance and should not be viewed as legal advice. Please consult with your legal counsel to…

8-minute read
Where Are My Custom Marketing Channels in Data Studio?

Where Are My Custom Marketing Channels in Data Studio?

Google’s free Data Studio tool is amazing for visualizing and reporting on your data. It also plays very well with other Google tools, like…

3-minute read
How to Migrate Universal Analytics Events to Google Analytics 4

How to Migrate Universal Analytics Events to Google Analytics 4

With the latest Google announcement about sunsetting Universal Analytics (UA) in the second half of 2023 (effective July 1 but there will be an…

5-minute read
InfoTrust Week 2022: This Is Who We Are and What We Do

InfoTrust Week 2022: This Is Who We Are and What We Do

For the past five years, “InfoTrust Week” has been an annual tradition at our company. Team members from around the world travel to Cincinnati…

4-minute read

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