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Artificial Intelligence (AI) has seemingly been in every article and conversation for the better part of 2023. It seems as though every email received…
InfoTrust was recently named as one of the 2023 Best Employers in Ohio. The annual list of the Best Employers in Ohio was created…
InfoTrust has been awarded a Top Workplaces 2023 honor by Enquirer Media Top Workplaces. The list is based solely on employee feedback gathered through…
In a time where the digital analytics space is constantly evolving and changing, it’s a gem to belong to a tech company that continues…
Google has recently announced some changes to its BigQuery pricing model that will impact how businesses and individuals use the platform. While storage pricing…
Today, let’s shine a spotlight on the extraordinary benefits that project management brings to InfoTrust as an organization. Get ready to discover how this…
Amidst the crypto scams, media hype, and legitimate technical breakthroughs lies something the internet is calling web3. A fairly new term—meant to signify this…
In the rapidly evolving digital landscape, understanding and effectively utilizing data has become crucial for businesses to thrive. Google Analytics 4 (GA4) offers a…
You are most likely familiar with the Universal Analytics (UA) settings variable. This lets you define your Google Analytics (GA) property and any parameters…
What is this “web3” everyone is talking about? If you have found yourself asking this question, you probably didn’t get a really clear definition….
Many businesses own both Google Analytics (GA) and Quantum Metrics (QM) as part of their analytics deck. As leading analytics platforms, users can take…
TL;DR A marketing and analytics measurement plan is a key—and often overlooked—framework that marketers use to connect the value of marketing activities to business…
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