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Celebrating Pay It Forward Day 2021: InfoTrust Foundation Edition

Celebrating Pay It Forward Day 2021: InfoTrust Foundation Edition

Today is International Pay It Forward Day—a movement to unite people across the world who are all standing together for kindness.  The work carried…

Google Analytics 4 vs. Firebase vs. Firebase Analytics: What’s the Difference?

Google Analytics 4 vs. Firebase vs. Firebase Analytics: What’s the Difference?

There’s a lot of anticipation surrounding Google Analytics 4, an update within the Google Analytics (GA) product. Until recently, web analytics remained separate from…

Conversion Measurement APIs: Event Conversion and Aggregate Measurement APIs Explained

Conversion Measurement APIs: Event Conversion and Aggregate Measurement APIs Explained

The Privacy Sandbox is Google’s proposed solution for marketers reacting to the announcement that third-party cookies in Google Chrome are set to become obsolete. …

FLoC to It –  How the Federated Learning of Cohorts Affects Privacy

FLoC to It – How the Federated Learning of Cohorts Affects Privacy

The Privacy Sandbox is Google’s proposed solution for marketers reacting to the announcement that third-party cookies in Google Chrome are set to become obsolete. …

Close a Deal at InfoTrust: Why Women Should Consider a Career in Tech Sales

Close a Deal at InfoTrust: Why Women Should Consider a Career in Tech Sales

It’s no secret that the sales industry has typically been dominated by men. We have door-to-door salesmen and car lots to thank for our…

Privacy Sandbox Overview

Privacy Sandbox Overview

Google’s announcement in January 2020 that they intend to deprecate support for third-party cookies in Google Chrome within the next two years sent a…

Why It’s an Awesome Time to Be an Account Executive at InfoTrust

Why It’s an Awesome Time to Be an Account Executive at InfoTrust

Recently, I interviewed a very strong candidate for a sales leadership position, and he shared that it’s important for him to see that his…

4 Advantages of Server-Side Tagging in Google Tag Manager

4 Advantages of Server-Side Tagging in Google Tag Manager

Server-side tagging is a hot topic these days in the analytics world. For the uninitiated, server-side tagging allows users to move measurement tag instrumentation…

Side-by-Side Comparison of GDPR and CCPA—and Their Impacts

Side-by-Side Comparison of GDPR and CCPA—and Their Impacts

When it comes to digital privacy, everyone is talking about two sets of recent regulations: 2016’s General Data Protection Regulation (GDPR) and 2018’s California…

What the History of Privacy Regulations Reveals about Where We’re Headed

What the History of Privacy Regulations Reveals about Where We’re Headed

In 1890, Samuel D. Warren and Louis Brandeis published an article in the Harvard Law Review called “The Right to Privacy.” They defined privacy…

3 Ways Enterprises Use Google Cloud for Marketing in 2021

3 Ways Enterprises Use Google Cloud for Marketing in 2021

As a data scientist with InfoTrust, my team and I have the opportunity to work with marketers from some of the largest organizations in…

Google Consent Mode 101: Protecting User Rights & Business Needs

Google Consent Mode 101: Protecting User Rights & Business Needs

Table of Contents Introduction Google’s introduction of Consent Mode (beta) provides an organization the ability to technically modify the behavior of Google tags (Google…

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