Understanding User Paths Using Custom Funnel Reports in GA360

Understanding User Paths Using Custom Funnel Reports in GA360

Much like a carpenter uses a hammer and nails, you need the right tools for the job.  Specifically we’ll be discussing how to leverage…

Analyzing Customer Shopping Behavior with Ease in Advanced Analysis

Analyzing Customer Shopping Behavior with Ease in Advanced Analysis

Last year, Google released their Advanced Analysis reporting interface for 360 customers. While the product is still in beta and continuing to be refined,…

InfoTrust is Now a BlueConic Partner!

InfoTrust is Now a BlueConic Partner!

Customer data platforms (CDPs) have become a crucial piece of technology for companies both large and small to unify and activate their first-party data….

#23 AdAge Best Places to Work: Good Workplaces Have Good Values — Thanks for Shaping Ours

#23 AdAge Best Places to Work: Good Workplaces Have Good Values — Thanks for Shaping Ours

Ping pong tables. A fridge full of beer. A game room with bean bag chairs and a PlayStation 3. As recently as three years…

Data Studio Tips and Tricks Series: Combining Google Analytics Properties

Data Studio Tips and Tricks Series: Combining Google Analytics Properties

Creating a dashboard is sometimes like putting a puzzle together, specifically a data puzzle. Regardless of platform or data environment, I have found you…

A Commitment to Giving Back to the Community

A Commitment to Giving Back to the Community

InfoTrust has a long history of giving back to the local community on a regular basis. In fact, a commitment to social responsibility is…

InfoTrust Introduces New Real Time Prediction Dashboard

InfoTrust Introduces New Real Time Prediction Dashboard

While Google Analytics 360 provides extensive reporting of historical website engagement and e-commerce activity, it lacks the ability to tell us what will happen…

Google Signals: Cross Device Capabilities from Google Analytics

Google Signals: Cross Device Capabilities from Google Analytics

Google Signals, first announced in July 2018 in a Google Analytics blog post, collects cross-device data from users who have signed into a Google…

ROI of Analytics: Explaining the Business Value of Measurement

ROI of Analytics: Explaining the Business Value of Measurement

As an industry, we take it for granted that analytics is a critical part of building and growing a successful business. With all of…

A Checklist: How to Support Working Parents

A Checklist: How to Support Working Parents

It’s not hard to understand why organizations that go above and beyond to support working parents also benefit from employees that are more loyal…

Best Places to Work: We Are #1!

Best Places to Work: We Are #1!

When I look back at the time I have spent at InfoTrust, I am thrilled by all of the things we have accomplished. One…

InfoTrust Basket Brigade Takes on ChicagoLand!

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