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As we’ve seen over the last few weeks, when a major crisis occurs, it can have a significant negative impact on many industries. For…
I acknowledge that I’m walking a fine line here. On the one hand, I’m seeing so many businesses do what appears to be capitalizing…
In recent weeks, as health concerns are creating an impact on many aspects of our daily lives, a number of businesses and industries are…
A common frustration among marketers and digital analysts when using multiple analytics platforms is the existence of data discrepancies. Due to these inconsistencies, it…
In today’s privacy environment, there is a lot of talk about “personal data.” Is this platform or that tag collecting any “personal information”? Is…
A common challenge developers face when working on a project is application hosting. I’ve found serverless solutions to be appealing for many reasons (scalability,…
“How’d they know I wanted this? How did I not know I wanted this?!” These are the questions I ask while clicking “Buy Now”…
Wow, 2020. Honestly, I thought we’d have flying cars and be living in the sky by now; the Jetsons had me convinced that was…
Although Jan. 1, 2020, was the official date of Python 2’s retirement, the last major version is actually set for April 2020. After that…
Editor’s note: On Oct. 14, 2020, Google announced that App + Web would be renamed Google Analytics 4, or GA4, and become the new…
As consumer buying habits and product/service research continue to move online, the need to develop and maintain a strong digital strategy is a must….
The past few years have ushered in a new era in the world of data collection and analytics. As a result of GDPR in…
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