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What the Automotive Industry can Learn from CPG Companies

What the Automotive Industry can Learn from CPG Companies

Diapers, coffee, and frozen pizza are probably not the topics being discussed in the board rooms at the big car makers in 2021.  But…

3 Practical Use Cases To Get You Started with Ads Data Hub

3 Practical Use Cases To Get You Started with Ads Data Hub

You likely have heard about one of Google’s newest products, Ads Data Hub, but you’re probably wondering… “Do I really need another tool?” While…

What Advertisers Need to Know about Server-Side Analytics and Tagging

What Advertisers Need to Know about Server-Side Analytics and Tagging

Server-side tagging is the process of moving tags and third-party scripts off of your company’s website and onto a server that your organization owns…

Turning Clients into Raving Fans: A Net Promoter Score Update from InfoTrust

Turning Clients into Raving Fans: A Net Promoter Score Update from InfoTrust

At InfoTrust, we place the utmost importance on our client partnerships. At every level of our organization, we consistently try to find new ways…

Inc. Names InfoTrust Among 250 Fastest-Growing Midwest Companies

Inc. Names InfoTrust Among 250 Fastest-Growing Midwest Companies

Inc. Magazine has ranked InfoTrust among the Midwest’s 250 most successful and fastest-growing private companies on its recent Inc. 5000 Regionals list. This is…

Will I Lose Data Moving from Universal Analytics to Google Analytics 4?

Will I Lose Data Moving from Universal Analytics to Google Analytics 4?

As web analysts begin preparing for the fourth generation of Google Analytics, aptly named “Google Analytics 4,” a few common questions have cropped up…

2 Reasons Why Enterprises Run Adobe Analytics and Google Analytics Side-by-Side

2 Reasons Why Enterprises Run Adobe Analytics and Google Analytics Side-by-Side

Making the most of clients/prospects’ data is the driving force of the conversations we have on the Infotrust partnerships team. When I sit down…

4 Actions Your Company Can Take Now to Further Support Women in the Workplace

4 Actions Your Company Can Take Now to Further Support Women in the Workplace

The last year has been challenging for everyone in the workforce, but the effects of COVID-19 have had a disproportionately high impact on women….

What are Realtime Reports?

What are Realtime Reports?

In today’s world, having a strong online presence is increasingly important across all industries. Without proper analytics implementation, your business risks falling behind to…

Google Analytics 4: An Introduction to Predictive Metrics

Google Analytics 4: An Introduction to Predictive Metrics

My wife and I welcomed our first child, Leon, to our family last year. His arrival brought sleepless nights, lots of time inside playing…

3 Reasons Why Analytics Teams Run Adobe Analytics & Google Analytics Side-By-Side

3 Reasons Why Analytics Teams Run Adobe Analytics & Google Analytics Side-By-Side

Making the most of clients/prospects’ data is the driving force of the conversations we have on the Infotrust partnerships team. When I sit down…

InfoTrust Earns Looker Partner Certification

InfoTrust Earns Looker Partner Certification

CINCINNATI — The experienced digital analytics and customer data governance consulting team at InfoTrust is proud to announce that the organization achieved partner status…

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