Interview with Mel Carson: Influencer Marketing, KPIs, and Personal Brand

Interview with Mel Carson: Influencer Marketing, KPIs, and Personal Brand

Mel Carson is Founder, CEO & Principal Strategy Consultant at Delightful Communications, a Seattle-based social-media-strategy, digital-PR and personal-branding consulting firm. He is co-author of…

22-minute read
Webinar Wrap-Up:  GA360 & DoubleClick for Publishers (DFP)

Webinar Wrap-Up: GA360 & DoubleClick for Publishers (DFP)

With publications moving to online platforms, news and media companies have a unique opportunity to pull rich data from their advertising programs. With the…

2-minute read
The InfoTrust Team Takes Over TopGolf

The InfoTrust Team Takes Over TopGolf

Soon after it was announced that West Chester, Ohio was adding a TopGolf location, I added it our 2016 Q3 “PPC” (Party Planning Committee)…

2-minute read
Interview with Ry Walker: Machine Intelligence + and Machine + Human Hybrids

Interview with Ry Walker: Machine Intelligence + and Machine + Human Hybrids

Ry Walker, Co-Founder and CEO at Astronomer, helps organizations achieve their data-driven initiatives by providing a platform that allows “citizen developers” to easily create…

17-minute read
The #1 Way to Use Google Analytics to Understand Your Site’s Content

The #1 Way to Use Google Analytics to Understand Your Site’s Content

Want to better understand which content on your site grabs eyeballs, keeps eyeballs, and gets those eyeballs to open their wallets? It’s a common…

10-minute read
Webinar Wrap-Up: Enterprise-Scale Analytics

Webinar Wrap-Up: Enterprise-Scale Analytics

So many properties, so little time! Our Enterprise-Scale Analytics webinar covered challenges faced in enterprise-scale analytics as well as implementation and management solutions. Watch…

2-minute read
Interview with Dr. Hyde and Dr. Dewan: Innovative Healthcare Analytics

Interview with Dr. Hyde and Dr. Dewan: Innovative Healthcare Analytics

Dr. Peter DeWan, PhD. is the VP of Research & Development at Decision Resources Group where he manages data scientists and analysts as well as extracts…

18-minute read
Interview with Dennis Mortensen: AI Personal Assistants + Emerging Trends

Interview with Dennis Mortensen: AI Personal Assistants + Emerging Trends

Dennis is the CEO and Founder of x.ai. He’s a pioneer and expert in the analytics, optimization and big data space and has been…

20-minute read
Google Tag Manager and Google Analytics API Authorization

Google Tag Manager and Google Analytics API Authorization

Authorization is the first step of managing and accessing your account data through the Google APIs. There are a number of ways for your…

5-minute read
Webinar Wrap-Up: Web & App Measurement for News & Media Companies

Webinar Wrap-Up: Web & App Measurement for News & Media Companies

A bit of web measurement here, a dash of app tracking there and a whole lot of insight! Our Web & App Measurement for…

2-minute read
WAW Recap: Omnichannel Analytics with CRM & Digital Integration

WAW Recap: Omnichannel Analytics with CRM & Digital Integration

Thank you to all that came out last night for Web Analytics Wednesday (WAW)! With over 20 analytics fans in attendance, plus a steady…

2-minute read
What I Learned During My Internship

What I Learned During My Internship

Has it really been 7 months already? I swear it feels like just yesterday that I stood waiting in the elevator, having forgotten to…

4-minute read

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