Introducing Analyze.ly: Import Custom Data Sources into Google Analytics

Introducing Analyze.ly: Import Custom Data Sources into Google Analytics

We are excited to announce the launch of our second product, Analyze.ly. As many of you know, our first product, Tag Inspector, is a…

2-minute read
A Guide to Switching Web Analytics Tools

A Guide to Switching Web Analytics Tools

Recently, I was asked about switching from one web analytics tool to another. Specifically, what needs to be considered when making the transition and…

8-minute read
The Top 5 Reasons to Work at InfoTrust

The Top 5 Reasons to Work at InfoTrust

There are many reasons to work at InfoTrust. If you ask some, they may say free lunch. If you ask others, they might say…

3-minute read
The 4 Web Analytics Metrics Every Marketer Should Care About

The 4 Web Analytics Metrics Every Marketer Should Care About

When looking at your analytics report there are numbers on numbers on numbers, you have no idea where to begin. Let me tell you,…

7-minute read
InfoTrust's Culture Through the Eyes of an Intern

InfoTrust's Culture Through the Eyes of an Intern

January 2015 marked my two year anniversary at InfoTrust. One of the most frequent comments I receive when talking with my friends and family…

4-minute read
5 Reasons Why You Need An Enterprise Web Analytics Tool

5 Reasons Why You Need An Enterprise Web Analytics Tool

These days, if you’re like me, you’ve probably heard the term “big data” so much that its mention makes you sick to your stomach….

8-minute read
InfoTrust goes to a Cincinnati Cyclones game!

InfoTrust goes to a Cincinnati Cyclones game!

Last Wednesday InfoTrust attended a Cincinnati Cyclones game at US Bank Arena, getting VIP treatment at the All Access Bar & Grill. Despite a…

2-minute read
Clear Focus, Full Stomachs, Best Culture

Clear Focus, Full Stomachs, Best Culture

At InfoTrust, there is such a thing as a free lunch. It is a benefit that we provide each day to our employees.  Depending…

3-minute read
Webinar Download: Driving Marketing ROI with Data Integration

Webinar Download: Driving Marketing ROI with Data Integration

Last week we had a special webinar guest: Neil Hoyne, Head of Customer Analytics at Google! He joined Michael Loban, CMO at InfoTrust, in…

2-minute read
When Should an Agency Begin Managing Your Online Advertising?

When Should an Agency Begin Managing Your Online Advertising?

Congratulations, your company has been growing! You’re probably already invested in online advertising, whether search, display, or both, but it’s beginning to overwhelm you….

6-minute read
InfoTrust Maintains "Bing Ads Accredited Professional Company" Status

InfoTrust Maintains "Bing Ads Accredited Professional Company" Status

InfoTrust is pleased to announce that, after once again completing our certification exam, we will remain a Bing Ads Accredited Professional company for another…

2-minute read
Why Do Companies Still Have Web Analytics Issues?

Why Do Companies Still Have Web Analytics Issues?

Let’s face it, web analytics tools have been around for a while. Google Analytics was created in 2006, after a 2005 purchase of Urchin….

10-minute read

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