One of the newest technologies creating a buzz in the marketing and analytics industry of late is customer data platforms (CDPs). These platforms create a persistent, unified customer database that is accessible to other systems, such as analytics tools, ad networks, and marketing automation systems.
Specifically for publishers, CDPs present a number of exciting opportunities to build more engaged, granular audiences, create a more personalized user experience, and much more.
InfoTrust’s Head of Vertical for News & Media, Andy Gibson, will be co-presenting with Cory Munchbach, SVP of Strategy at BlueConic, on the opportunity that CDPs present specifically to publishers.
In this webinar, they will:
Introduce the concept of a CDP and its benefits
Explain how a CDP differs from a data management platform (DMP)
Review why all publishers should be thinking about adopting a CDP
Provide example use cases to make the most of your first-party data
Outline how to get started
Join us on Thursday, November 15th at 1pm EST for a webinar you won’t want to miss!
About Cory Munchbach
Cory Munchbach is the senior vice president of strategy at BlueConic, the world's simplest and most accessible customer data platform, empowering every marketer to find success with a CDP. Prior to joining BlueConic, Cory was an analyst on the customer insights practice at Forrester Research, covering the intersection of marketing strategy and technology and an expert in the marketing technology landscape. She worked with user and vendor clients globally and was quoted frequently in industry-leading publications such as Forbes, AdAge, MediaPost, MarketingWeek, and AdExchanger. Cory is a Boston College alum and proud Boston native.
About Andy Gibson
Andy Gibson is the Head of Vertical for News & Media at InfoTrust, a digital analytics consulting and technology company. Andy has over six years of experience working with some of the largest media companies and brands around digital analytics. He is also an Adjunct Professor at the University of Cincinnati’s Lindner College of Business where he teaches a digital analytics course in the Master’s program. Andy received his MBA from the greatest institution in the world, the University of Dayton.