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Crunch time for marketing analytics and advertising professionals in the retail world is here. With Black Friday just around the corner and Cyber Monday hot on its heals, now is the time to ensure your analytics architecture is ready for the influx of online shopper traffic your organization hopes to receive.
Join Lead Analytics Consultant Mai AlOwaish for an insightful half hour covering 5 last-minute tips regarding your analytics setup.
Mai works with many of the globe’s top online retail brands and understand the complexities internal marketing analytics organizations face during the all-out blitz that is Black Friday weekend. After registering for her Nov. 20 session, be sure to check out some of Mai’s recent articles on prepping for Black Friday:
- Black Friday Is Coming—Is Your Digital Analytics Team Ready?
- Why Having a Data Layer is Critical During Black Friday Weekend
Resource links from webinar: