Unlocking BigQuery: AI-Driven Data Activation with BigQuery and Vertex AI

In this session of our “Unlocking BigQuery” webinar series, we dive deep into the capabilities of Google BigQuery and explore how to maximize its potential for your organization. Whether you’re a seasoned data professional or just starting to explore BigQuery, this series will provide actionable insights, tools, and techniques to elevate your data strategy.

In this session, you’ll uncover:

• Integrating CRM Data for Enhanced Insights: Discover how to enhance your collected data by blending it with CRM insights for better decision-making and targeted marketing efforts.
• Advanced Data Modeling Utilizing BigQuery ML & Vertex AI: Understand the prerequisites needed to build advanced data modeling capabilities using BigQuery ML and Vertex AI for predictive analytics.
• Activating Modeled Data in Google Analytics for Marketing Efficiency: Learn how to activate your advanced modeled data in Google Analytics, enabling you to increase your marketing ROI through actionable insights.
• Leveraging Data for Strategic Marketing Initiatives: Streamline your marketing strategies by utilizing enriched data insights to drive engagement and optimize event planning outcomes.

💡 Learn how to combine the power of BigQuery and Vertex AI to activate your data, unlock predictive insights, and drive smarter decision-making.

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