Beckfield College turned to InfoTrust to help them lower the cost of acquisition, and increase qualified student applications, in the increasingly competitive space of online education. Our approach of building a data-driven model for paid advertising and the use of remarketing to drive leads paid off with a 35% increase in the number of qualified applications each month.
40% Cost of Acquisition Decrease
u201cInfoTrust helps remove the guesswork from Beckfield Collegeu2019s marketing efforts. From website updates to remarketing campaigns and everything in between, we know that the digital decisions we make are backed by data.u201dSuzanne Deatherage, Vice President of Marketing, Beckfield College