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You may be familiar with DoubleClick, a collection of ad serving and management solutions from Google, but are you getting the most out of your DoubleClick data?
In this webinar, we examined all aspects of becoming data-driven with DoubleClick, including:
What data should be brought into DoubleClick to power robust audience creation
A discussion on standard DoubleClick integrations
How to develop a measurement strategy that allows for effective attribution and reporting
Merging data visualization into your reports to develop powerful storytelling through data
An exploration of data-driven programmatic solutions
Whether you’ve been using DoubleClick to execute and manage your digital strategy for years, or are just beginning to plan a DoubleClick implementation, this webinar recap will give you all the tools you need to become a data-centric user of the DoubleClick suite.