At InfoTrust, we work with many large media publishers to improve their digital analytics capabilities. This can involve working with the publishers to move them from one platform to another, improve their data architecture and collection, integrate tools and platforms, and providing more advanced analysis and data science capabilities.
Through these experiences, we’ve seen some common issues publishers have when it comes to their digital analytics practices and capabilities. During this webinar, we outlined some of the most common issues publishers run into and how to start fixing them right away.
Specifically, we discussed:
The importance of data consistency
Tracking user interactions efficiently to save money
Solutions for enterprise-level reporting
Content insights that drive publisher ad revenue
Delivering targeted audiences to advertisers
Fill out the form to download the slides!