Today’s privacy and compliance landscape can be daunting for an organization: CCPA, GDPR, ePrivacy, LGPD, PECR… it’s easy to get lost in the acronyms alone. Understanding which regulations are relevant for your organization, and then applying them to each technology being used on the site, is a full-time task. Luckily for us, technology platforms are beginning to roll out functionality intended to help.
In this comprehensive guide, we’ll take a look at Google Analytics (GA), the most widely-adopted web analytics tool across the globe, and the privacy requirements to keep in mind when using the platform. As we have previously outlined, we can think about privacy requirements through a simplified lens by breaking it down into four sections.
- Privacy by design
- Transparency and disclosure
- User consent and opt-out
- User access and deletion
Complete the form on this page to download “The Ultimate Guide to Compliant Tracking: Google Analytics” from Tag Governance Specialist Lucas Long now.