Cowan’s Auctions approached InfoTrust to determine which campaigns were driving bids and to better understand the customer journey through the bidding process. We provided just that by migrating tracking to Google Webmaster Tools and deploying custom parameters to track all aspects of online bidding.
42% Online Bidding Increase
“Placing ads is now a science with measurable results. We understand where to advertise and which display ads work. We don’t feel like we’re throwing spaghetti on the wall anymore. People click, and
we measure.”Reid Sikes, VP of Marketing, Cowan’s Auction House