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“Will I lose my data by migrating from Universal Analytics to Google Analytics 4?” Spoiler alert: the simple answer is no. Since Google’s announcement of Google Analytics 4 (referred to as GA4), this is a question we receive quite often and tackle in this webinar.
Although the GA4 roadmap has a ways to go, there are many features that can be utilized now. Now is the perfect opportunity to start using GA4 features in order to prepare for a complete transition to GA4 by the end of 2021.
In this interactive session we’ll cover:
- Key differences between Universal Analytics and Google Analytics 4
- Available features in GA4 you can use now
- Why you should start dual tagging now
- You’ll leave this session with the tools to use GA4 effectively now and prepare your organization for the future of analytics.