The Delta Private Jets team needed a way to bring together and view data from their client database and external marketing platforms, such as Google Ads and Bing. The team wanted to analyze the ROI of their marketing efforts at both the platform and product levels in order to make better business decisions. More specifically, they wanted to determine whether or not their advertising investments for specific products were leading to purchases of those particular products. Delta Private Jets’ team did not have the personnel resources to devote to building a process/solution to achieve this level of data granularity while still focusing on their daily responsibilities. So, the team turned to the digital analytics experts at InfoTrust to build this process for them.