EasyClosets provides customizable storage solutions and home organization systems, making lives more efficient and enjoyable by tidying up homes and businesses nationwide. Their goals were to assess campaign conversion success and better understand the customer journey.
InfoTrust worked with EasyClosets to implement Google Analytics Enhanced Ecommerce, reporting validation and custom reports and dashboards, which allowed them to identify opportunities for increased sales.
Reduced Reporting Discrepancies to < 1%
"Insights are only as good as the data behind them. We can now make actionable decisions with con dence!"Mike Wolf, Digital Marketing Manager, EasyClosets