In the eCommerce: Best Practices for Data-Driven Marketing Using Google Analytics webinar, we covered the many benefits of Google Analytics and how having a strong analytics configuration can unlock opportunities to drive more business value for organizations.
With the many integrations within Google Analytics, it has defined itself as a powerful tool to drive improvements in digital marketing spend and conversions.
Specifically, we covered:
- Be able to explain how Google Analytics can provide insights about your consumer’s online shopping journey and friction points to purchase
- Know what eCommerce data in Google Analytics can tell you about your top products and on-site promotions driving the most sales
- Understand how to visualize the online shopping behavior funnel of consumers on eCommerce platforms and act with that data to power ad campaigns
- Leave with best practices for using Google Analytics as a retailer or eCommerce business
Fill out the form on the right to download the presentation!