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Understanding your customer’s experience is crucial for improving conversions on your website. Two techniques that can help you to learn your customers best are A/B Testing and Session replay. When the two techniques are integrated, you will get more detailed insights on your customers leading to better conversions.
In this webinar, we covered:
- How to utilize SessionCam’s session replay heatmapping and struggle detection features
- How to use features to identify problems before generating test ideas and to validate quantitative data after tests run
- … and more!