Because many of their sales occur in retail stores, this Fortune 500 industrial supply company was eager to measure the impact of their digital advertising on offline purchasing behavior and use these insights to further optimize their digital marketing campaigns. The client was looking for solutions that integrate their offline sales data (stored in Snowflake) with Google Analytics 360 (GA360), Display & Video 360 (DV360), Search Ads 360 (SA360), and Adobe Analytics.
The InfoTrust team architected and implemented an automated solution in Google Cloud Platform and the client’s advertising systems receive updated offline sales data on a daily basis. Now, the client can use this data to refine their marketing campaigns and build more advanced audiences.
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