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Getting Started with Google Optimize: A/B Testing and Personalization

Getting Started with Google Optimize: A/B Testing and Personalization

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Are you interested in getting started with or learning about Google Optimize? This is the webinar for you!

Google Optimize is an A/B testing and personalization platform that empowers businesses to improve site experiences for their users. The Google Optimize platform allows you to personalize content and run experiments such as A/B, multivariate and redirect tests to understand what improves user experience and business outcomes.

In this webinar, we covered:

  • How to Install Google Optimize
  • Google Optimize vs. Google Optimize 360
  • Creating Experiences
  • Targeting Options
  • Setting Up Objectives
  • How to Understand Results

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