Google Cloud for Marketers: Forecasting

In this webinar, join InfoTrust Lead Consultant and Data Scientist Pam Castricone to learn how Google Cloud, Google Analytics, and Analytics 360 can be used to deploy real-time forecasting models for sales, revenue, and more.

Here’s what we covered: 

• What real-time forecasting is and why it’s valuable.
• Which data you’ll use for forecasting models depending on whether your organization uses Google Analytics or Analytics 360 (Google’s enterprise-level analytics platform).
• Which R and Python packages make forecasting a breeze.