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What is Google Analytics 4? Why is it important to deploy it now? Good news… You’re in the right place!
Google Analytics 4, often referred to as GA4, has been commonly noted to be the “future of analytics.” Simply put, GA4 brings the website and app experience to a new level, eliminating the need for a separate Google Analytics for Firebase property to track mobile data with an event-based approach.
Why deploy GA4 now?
- User-centric reporting & data collection
- Flexible event measurement enabling machine learning capabilities
- Smarter insights to improve your marketing decisions and ROI
- Automated tagging
In this webinar, learn an overview of GA4 and why it is important to begin dual-tagging your assets in Universal Analytics now.