One of the largest healthcare systems in the Midwest reached out for help in creating advanced, automated reporting dashboards for their internal teams. The client had a number of reports but not a singular view to gauge how effective their marketing campaigns on various platforms were performing, and how they related to outcomes on the client’s website.
The InfoTrust team integrated all of their marketing platforms into BigQuery, which allowed data to be summarized for reporting inside Google Data Studio. InfoTrust also helped the health care system automate their reporting processes, so they could spend more time analyzing results to optimizing marketing campaign performance.
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