InfoTrust worked with a nationally recognized television network that provides programming by cable, broadcast, and satellite to approximately 200 countries to help them migrate from Adobe Analytics to Google Analytics 360 (GA360). The client’s lack of trust in the data and reports, limited audience targeting capability, and nonexistent tag management platform were among the chief reasons the client was seeking a new analytics partner.
To aid their troubles, the InfoTrust team performed an audit of Adobe Analytics, created consistent architecture of global analytics tracking, and led implementation, transition, and product training for the client’s teams to migrate towards GA360. InfoTrust also created an enterprise-wide data governance process for new analytics data and reporting requests.
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