Lenovo needed help creating a tag management and governance strategy, leading them to the experts at InfoTrust and Tag Inspector. In order to properly develop a tag governance policy, Lenovo first needed to audit and understand what technologies were in use across all of their sites.
With guidance from the Tag Inspector team and internal stakeholders, they then needed to determine which of the existing tags to keep, how each should be optimally loaded, and to create a comprehensive policy outlining allowed, required, and unauthorized technologies. The ultimate goal was to turn this knowledge into a consolidated tag architecture and improve website performance across 16 global websites.
Download the full case study to learn how Tag Inspector and InfoTrust created a tag governance policy for Lenovo.