The digital age has forced higher education marketers to not only have an online presence but to accurately justify budget allocation. Therefore, marketers need to have a clear picture of the entire online and offline enrollment journey. This is where “closing the loop” comes into play.
Closing the loop refers to connecting online and offline activities together for a holistic view of marketing activity. This is crucial for many industries, and unfortunately, it is still an issue plaguing the higher education landscape.
So how do you “close the loop” on marketing for higher education? Fill out the form to the right to find out!