Customer Lifetime Value (LTV): A calculation of the revenue a customer will generate over the course of their relationship with a company.
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In an increasingly customer-centric world, understanding your Customer Lifetime Value is critical. This number allows you to calculate the optimal customer acquisition spend for maximum value, allocate marketing resources appropriately, and evaluate the true success of a campaign. In short, it’s a crucial piece of information that can make or break your marketing strategy.
In this webinar, Allison Snow - Senior Analyst at Forrester - joined us as a special guest to help us examine the ‘how’ and ‘why’ of becoming a Customer Lifetime Value-focused enterprise.