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This webinar will provide a high-level overview of app analytics and will focus on formulating the analytics strategy for mobile apps and cover the recent updates with the new App + Web Properties in Google Analytics tracking.
In this webinar, we will discuss:
- Tools and platforms for mobile app tagging and analytics
- Tracking your traffic with the Event-based model and recent App+Web launch with Google Analytics for Firebase
- Formulating your App Analytics strategy
- Tips and Best Practices in app implementation
A Deeper Dive
Mobile app analytics has quickly become just as important as web analytics with app downloads reaching over 100 billion, and by 2020, app stores and in-app advertising revenues are forecasted to reach nearly 189 billion dollars.
Analytics data within your mobile app goes way beyond just downloads and views. Visitor usage habits change by device, so it’s important to see how customers use your app and not to assume that your web marketing and optimization strategies automatically apply for your app.
App analytics platforms are moving away from the traditional Session + screenview method that classic Google Analytics and many other platforms has used for many years. The new data schema is based on an Event + Parameter model. It might be different from what you’re used to, but it opens up a whole new world of possibilities in terms of what you can track, and all of the additional details you can add to each event action via the associated parameters. The webinar will cover the different data points that you can track for your app engagement, and how to prioritize and choose what gives you actionable insights for your app!