Mumzworld had goals all eCommerce businesses can relate to: Increase online sales, lower acquisition cost and better manage on-site inventory. Our implementation of Google Analytics Enhanced eCommerce and automated, custom reporting made it possible to achieve these goals – with some outstanding results.
300% Return on Ad Spend
“InfoTrust cleaned up our Google Analytics account and helped us better capture key data in dashboards, so we could dissect the information that helps us make our business better. It showed us key KPIs to watch for and created automated reports so we could measure and react to these KPIs.”Mona Ataya, CEO and Founder, Mumzworld FZ-LLC
