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News and Media Thought Leaders Virtual Breakfast

We hope you are doing well and staying safe during this highly-unusual time. Our team understands the many challenges news and media organizations face with the launch of Google Analytics 4 and its implications publishing vertical. With these concerns in mind, InfoTrust has hosted the first-ever News & Media Thought Leaders Virtual Breakfast.

This virtual meetup brought together some of the best and brightest players in the news and media space to share key analytics topics that should be top of mind, especially in these times. The “breakfast” meeting format offered a great opportunity for all news and media clients to quickly learn, network, and share best practices in an informal and interactive setting. Below is a brief overview of the event.

TopicPresenter(s)
Welcome and Event KickoffPat McInerney, Senior Partner Lead, InfoTrust
Implications of Google Analytics 4 on News and Media CompaniesAndy Gibson, Head of Vertical (Media & Entertainment), InfoTrust
Advanced Audience Activation using Google Cloud and Ads Data HubPam Castricone, Lead Data Science Specialist, InfoTrust and Ariel Opelt, Audience Specialist, InfoTrust
What’s Hot? Overview of LookerDoug Berscak, Head of Sales, Looker at Google and Elena Rowell, Product Marketing, Looker at Google
Overview of the New Compliance Module in Tag Inspector Lucas Long, Senior Product Manager, Tag Inspector
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