We hope you are doing well and staying safe during this highly-unusual time. Our team understands the many challenges news and media organizations face with the launch of Google Analytics 4 and its implications publishing vertical. With these concerns in mind, InfoTrust has hosted the first-ever News & Media Thought Leaders Virtual Breakfast.
This virtual meetup brought together some of the best and brightest players in the news and media space to share key analytics topics that should be top of mind, especially in these times. The “breakfast” meeting format offered a great opportunity for all news and media clients to quickly learn, network, and share best practices in an informal and interactive setting. Below is a brief overview of the event.
|Welcome and Event Kickoff||Pat McInerney, Senior Partner Lead, InfoTrust|
|Implications of Google Analytics 4 on News and Media Companies||Andy Gibson, Head of Vertical (Media & Entertainment), InfoTrust|
|Advanced Audience Activation using Google Cloud and Ads Data Hub||Pam Castricone, Lead Data Science Specialist, InfoTrust and Ariel Opelt, Audience Specialist, InfoTrust|
|What’s Hot? Overview of Looker||Doug Berscak, Head of Sales, Looker at Google and Elena Rowell, Product Marketing, Looker at Google|
|Overview of the New Compliance Module in Tag Inspector||Lucas Long, Senior Product Manager, Tag Inspector|