Nonprofit Educate2Envision Reaps Analytics Benefits of Google Analytics 4 Implementation
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Educate2Envision (E2E) is a nonprofit that serves teens in rural Honduras by increasing their access to education and training them in problem-solving skills and entrepreneurship. Public education is free in Honduras, but there aren’t enough secondary schools within walking distance of most rural villages, and few families can afford the bus fare to allow their teens to attend schools farther away.
E2E wanted to be able to track and improve their digital marketing KPIs but didn’t have any in-house expertise. In particular, the client wanted to be able to:
The InfoTrust team wanted to:
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