Pro Football Focus is a sports media and analytics company based in Cincinnati, Ohio. PFF grades every NFL and NCAA Division I FBS player on every play of every game, producing 0-100 Player Grades and a range of advanced statistics. As of 2019, PFF provides customized data to all 32 NFL teams, 60+ NCAA teams, 4 CFL teams, and many national and regional media outlets. PFF also has a suite of online subscription-based tools specifically for fantasy football players and gamblers
PFFs, then found online at profootballfocus.com, purchased the domain pff.com in 2019. With the migration to the new domain quickly approaching, the PFF marketing team wanted to ensure that all of the organization’s website analytics and tracking architecture remained intact and functional. As with all media organizations (especially those selling subscriptions), maintaining accurate and consistent site analytics is critical for marketing their subscription-based “products”: PFF Edge and PFF Elite.
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