Privacy Sandbox. With recent privacy announcements from Google, news about the FLoC, and constant questions about the “cookieless” future, you’ve probably heard of the concept. Join us for a webinar with our Tag Inspector Product Manager, Lucas Long, for a session to finally make sense of what exactly the Privacy Sandbox is and where it’s heading.
In this webinar, we explain the current status of the core proposals in Google Chrome’s Privacy Sandbox and their implications for marketers and advertisers. We’ll then take it one step further and read the tea leaves to advise on what you should be doing now to prepare.
- An overview of core Sandbox proposals most relevant for marketers
- Impacts on marketing and advertising
- What you should be doing to prepare
There’s a ton of uncertainty as to what measurement and activation will look like come 2022. By understanding the proposals being made and general trends, we can begin to employ strategies in preparation. This webinar is meant to be your first step in positioning your organization to be at the front of the pack as we race into the new “cookieless” future.