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The introduction of GDPR and other data privacy regulations has helped to improve privacy for online users. At the same time, marketers face difficulty in measurement due to limited statistical information. In this webinar, we review Google’s new tag management innovation, Google Consent Mode, and the key benefits it provides for marketers over traditional GA tag management.
Topics covered include:
- Google Consent Mode – what is it and how does it work?
- What are the key differences between Traditional GA behavior vs. Consent Mode Behavior?
- Benefits of using Google Consent Mode & what you need to consider.
- GA4 Consent Modeling for ‘cookieless’ data collection.