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One of the newest technologies creating a buzz in the marketing and analytics industry of late is customer data platforms (CDPs). These platforms create a persistent, unified customer database that is accessible to other systems, such as analytics tools, ad networks, and marketing automation systems.
InfoTrust’s Head of Vertical for News & Media, Andy Gibson, co-presented this webinar with Cory Munchbach, SVP of Strategy at BlueConic, on the opportunity that CDPs present specifically to publishers.
In this webinar, we discussed:
The concept of a CDP and its benefits
How a CDP differs from a data management platform (DMP)
Why all publishers should be thinking about adopting a CDP
Example use cases to make the most of your first-party data
How to get started