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Multi-brand organizations face many unique challenges, one of which is Tag Governance. Multiple brands, multiple markets, and decentralized organizational structures can make central data collection architecture, data governance initiatives, and analytics measurement a nightmare!
In this webinar, InfoTrust’s Head of Vertical for CPG & Multi-Brand and Tag Inspector’s Product Manager explored these governance challenges and opportunities for multi-brand organizations.
The unique challenges faced by multi-brand organizations in the areas of Tag Governance and Architecture
Tag Governance strategies for a complex global environment
Recommendations for optimal data collection architecture
The keys to success for multi-site organizations