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Tag governance can be a complicated process. With the growing availability of tag-driven marketing and data platforms, it’s more important than ever to monitor the tags on your site, as well as what data they’re collecting and the overall impact they may have. In this webinar, we examine the different use cases within Tag Governance like Data Collection and Validation, Compliance and Privacy, and Performance which can help your website outperform the competition.
Here is what we covered:
- Customer Data Governance – what is it and why should you care
- Specific use cases where a Tag Governance Monitoring Platform can drive value across your organization
- Key criteria for identifying the right tag auditing platform for your organization