This webinar on The Importance of Digital Analytics Architecture + Tag Management covered everything you need to know on how to best handle building and maintaining a digital analytics architecture as well as creating a solid, sustainable (yet fast-moving) tag management practice.
Specifically, we discussed:
- Key items to consider when (re)building your digital analytics architecture and tag management strategy
- Scenarios for the successful creation of digital analytics architectures - multi-brand/site organizations or single site/app enterprises
- Best practices for selecting web analytics and tag management tools/software
- What’s next for digital analytics and tag management
Fill out the form on the right to download the presentation!